Nobody hits “skip” on a doctor’s visit.
Brands compete for attention with thousands of ads, and people skip almost all of them. The Brands That Care movement offers another way: your company sponsors medical visits in the cities where it works, and your brand shows up where it matters, on the patient’s bill.
I want to join See how it worksAds lost the fight for attention
People see ads all day long and have learned to ignore almost all of them. Meanwhile, in the cities where companies operate, there are too few appointments, too few specialists and long waiting lists.
Brands That Care brings the two together. Money that would have gone to a commercial becomes care, and the brand is remembered for what it did, not for what it said.
Social marketing is when a company’s actions speak louder than its commercials.
The four principles of the movement
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Results, not reach
The company measures patients seen and shorter waits, not views and clicks.
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On the bill, not in the break
The brand appears on the patient’s receipt, next to the amount the company paid.
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Health data is not media
No health information is used for advertising or targeting. The sponsor only sees aggregate numbers.
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Built to last
Clinics and municipalities finish the program stronger, with the platform still running after the sponsorship.
A commercial, or care?
| A commercial, or care? | Traditional commercial | Brands That Care |
|---|---|---|
| How people receive it | An interruption they try to skip | A benefit they use |
| Where the brand appears | Among thousands of other ads | On the patient’s bill, next to the amount the company paid |
| What stays | A passing impression | A visit and a real story |
| How it is measured | Reach and clicks | Patients seen and shorter waits |
| Health data | Not applicable | Never used for advertising |
Your brand on the patient’s bill
Every sponsored visit produces a receipt that shows how much your company paid. It is the moment the patient feels the benefit, and that is where they see your brand.
- Visit
- R$ 180.00
- Sponsored by Your company
- − R$ 180.00
- You pay
- R$ 0.00
This visit was sponsored by Your company for your city.
- Private price
- R$ 200.00
- Negotiated price
- R$ 150.00
- Sponsored (40%) Your company
- − R$ 60.00
- You pay
- R$ 90.00
Price negotiated on the program’s volume, with the sponsor covering part of it.
Illustrative examples. Prices are agreed with each clinic.
More people seen for every real invested
Volume pricing
Because of the program’s volume, participating clinics offer visits below their private price list.
A 20% to 50% subsidy
For people who can pay part of the cost, the sponsor covers 20% to 50%, so the budget goes further.
Full subsidy for those most in need
The 100% subsidy goes to those who need it most, using criteria agreed with the sponsor, such as enrollment in CadÚnico, Brazil’s social programs registry.
How it works
A 12-month pilot, in four stages.
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Months 1–2
Assessment
We gather each municipality’s public data (CNES, DATASUS and IBGE) and choose with your company where the sponsorship does the most good.
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Months 3–4
Rollout
Local clinics join under public criteria, and public health units join through a donation agreement with the municipality.
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Months 5–12
Care
Patients are seen with the AENTE platform, with a single health record across the clinic, the public unit and the hospital.
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Every month
Reporting
A report with patients seen, waiting times and cost per patient, ready for your sustainability report.
What your company gains
Reputation with proof
Monthly, auditable numbers, ready for your sustainability report and your investors.
True stories
Authorized testimonials from patients, doctors and local officials for your communications.
Trust near your operations
Neighboring communities come to link your brand with the care that arrived.
Internal pride
Your employees see the company caring for the cities where they live.
Partnership with government
A visible partnership with local health departments, at no cost to the municipality.
Your employees’ health
The same platform can run the company’s occupational health, as a separate contract.
Join the movement
A movement takes many people. Each side has a role.
Companies
Sponsor care in the cities where you operate or sell. We start with a 12-month pilot.
Talk to our teamClinics and practices
See sponsored patients in your city, with charting, scheduling and billing on the AENTE platform.
See the clinic offerMunicipalities
Bring the platform to your health units through a donation agreement, at no cost to the municipality.
Talk to our teamWe have done this before
In 2020, at the height of the pandemic, the team that created AENTE, then ETG Testes Moleculares, brought free RT-PCR tests to about 200,000 people in more than 40 cities. Residents paid nothing: several sponsoring companies paid, turning budget into care. Brands That Care takes that approach from emergency response to everyday care.
Read our story- about200,000
- people tested for free in 2020
- 40+
- cities served
Frequently asked questions
Is this advertising?
Not in the traditional sense. The brand appears because the company paid for real care, with no media buying and no targeting. Any communication about the program uses the sponsor’s brand only with prior approval.
Does the sponsor see patient data?
No. Health data is sensitive under Brazil’s data protection law (LGPD) and protected by medical confidentiality. The sponsor only receives aggregate, anonymized indicators and never receives the list of patients.
How much does it cost to take part?
It depends on the number of municipalities, professionals and people served. We present pilot options after a first conversation, and every real spent appears in the monthly report.
Does the company choose the cities?
Yes. Cities are chosen with the company based on the assessment, usually where it operates or has customers.
How are clinics chosen?
By public participation criteria, such as CNES registration, location and specialty, open to any clinic that meets them.
What happens when the sponsorship ends?
The program is designed to continue. Clinics that stay on the platform pay the normal subscription, and municipalities can contract through the legal channels.
Is there a tax benefit?
It depends on the format and is reviewed with each company’s legal team. We do not promise a tax benefit before that review.
The next brand your city remembers could be yours.
Talk to our team. A specialist replies within 24 hours, by phone or email.
Brands That Care. Nobody hits “skip” on a doctor’s visit.